Signal School · Cohort 14
A six-week program for PMMs and founders building launches, demos, and decks that actually convert.
Module 1
Turn vague differentiation into a claim reps can defend on calls.
Module 2
Landing page, email arcs, and demo script aligned to one story.
Module 3
Instrument leading indicators before you spend on paid.
Positioning sprint + customer interviews.
Narrative, page, and email drafts with feedback.
Demo rebuild + launch rehearsal.
Live teardown with instructors.
“We reused the positioning work for three product lines.”
Nina Cho
VP Marketing
One actionable brief per week—no funnels inside funnels.
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