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Signal School

Signal School · Cohort 14

Ship narrative products without burning your team out

A six-week program for PMMs and founders building launches, demos, and decks that actually convert.

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Workshop
PositioningStoryLaunchDemoMetricsPositioningStoryLaunchDemoMetrics
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Course rating

What you will build

Whiteboard

Module 1

Positioning that sales repeats

Turn vague differentiation into a claim reps can defend on calls.

  • ✓ICP canvas
  • ✓Competitive teardown
  • ✓Narrative spine
Laptop

Module 2

Launch assets that match

Landing page, email arcs, and demo script aligned to one story.

  • ✓Page wireframe
  • ✓Email ladder
  • ✓Demo beats
Dashboard

Module 3

Metrics that prove it

Instrument leading indicators before you spend on paid.

  • ✓Funnel map
  • ✓North star
  • ✓Weekly review ritual

Weekly cadence

Dis

Week 1

Positioning sprint + customer interviews.

Cra

Week 2–3

Narrative, page, and email drafts with feedback.

Shi

Week 4–5

Demo rebuild + launch rehearsal.

Pol

Week 6

Live teardown with instructors.

“We reused the positioning work for three product lines.”

Nina Cho

VP Marketing

Enrollment

Plan 01

Self-paced

$349

  • Recordings
  • Templates
  • Community forum
Buy
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Plan 02

Cohort

$899

  • Live sessions
  • Office hours
  • Peer groups
Join waitlist
Plan 03

Team

$2.4k/5 seats

  • Private Slack
  • Custom OKRs
  • Workshop
Talk to us

FAQ

Time commitment?
Plan for 5–7 hours per week during cohorts.
Refunds?
Full refund within 7 days if the first module does not fit.

Lesson drops

One actionable brief per week—no funnels inside funnels.

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